Sarasota Herald Building
Photos: Sarasota History
This is the site of the Sarasota Herald which opened for business on October 4, 1925. Prior to that, the only significant newspaper in the area was the Sarasota Times. Today this site houses the Woman's Exchange, a very popular consignment shop.
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From this modern building on the northeast corner of Orange Avenue and Oak Street, the Sarasota Herald published its first edition on October 4, 1925. In a front-page article introducing the morning paper to its readers, a journalist praised the publishing facility's efficient layout: "From the executive offices in the rear, the paper is produced in one continuous motion."