Sarasota History Alive - Where history happens every day!

From 1923 to 1926 Sarasota experienced the hoopla and hype of the Florida Land Boom. Voluminous real estate sales resulted from the excited hope of novice and professional investors that an investment in land would soon turn a large profit. A single piece of property could change hands several times in a week, each time at a higher price, each buyer planning to sell before the full price had to be paid.

Sarasota's rapidly growing year-round and tourist population promoted the growth of new businesses. The Yellow Cab Company was one of these. Established by Vincent J. Lowe, it was one of three taxi services listed in the 1924 telephone directory.